ADT, the US’ most trusted home security brand, was losing market share to big tech entering their sector with Ring and Nest and more.
To compete in the eyes of first time homeowners who were unaward of the perils of carbon monoxide and fires, we developed an educational campaign that repositioned the brand as forward-thinking and an advocate for monitored security systems.
We collaborated to create this iImmersive storytelling experience. Activated with Dimensional Mail, Social, PR and at CES 2019.
We mailed 85,000 Google Class Mail Kits to the Smart Home Persona. 8.5% of recipients visited YouTube 360 Film.
Strategically this demonstrated the value of physical to digital journeys and how to use immersive technology to build deeper emotional connections in a typically analytical buyer communications space.
Strategically this demonstrated the value of physical to digital journeys and how to use immersive technology to build deeper emotional connections in a typically analytical buyer communications space.
